I was having a spy on @chubbykid's blog today and found an interview from Mr Improv Everywhere or Charlie Todd as he's also known. This led me to the main site and across a video that's been filling my inbox for a while but I've always been too lazy to see. What happens if over 2000 people turn up to the same place and start to play the same downloaded mp3 with suspicious commands on it.

"The lone wolf crept out of the woods.. take down thus wolf, once and for all." This involves inflatable hammers though, and that's about as serious as it gets though. I advocate a look, even if the voice sounds a bit like the guy from the Saw films after a while..

...colours, but can't any more. Kodak Eastman has ceased support of their brilliant slide film Kodachrome. It existed from 1935 and for 74 years was the film choice of professionals and amateurs alike. Many iconic images produced during the period of its manufacture were shot on the stock. It's extensive range of colour capture was particularly brilliant at capturing the red area of the spectrum. You can see some excellent examples of the film's qualities here.

Augmented Reality (yes yes, but keep reading) has been accused of being faddish. But it's only now as we see the technology fully developing into real uses that we'll see the gimmicky, repeated nonsense begin to peel away. You'd expect that there's only so many versions of holding a bit of paper infront of a screen to see an image appear that an audience can take, and it'll be interesting to see how these develop and improve.

 Looking at the current uses of AR since they're more ground-breaking, we've got the Wimbledon Seer and the Augmented Reality Browser. It's been nice to see sensible long-term applications more recently that'll do that important trick of bringing the user back. Whilst there's still a long way to go, it's been incporated into a Wimbledon 'Seer' and a phone browser. Using the browser, you can point the phone at an area and it'll tell you which houses are for sale, or more importantly where the pubs are. Video demonstrations of the technology in use below:

Wimbledon Seer:

 Strange new adverting campaign from Phones 4 U has been released to our screens. Two weeks after the news came that Phones 4 U were to drop their long-lived 'Jack' character; an American who spends his time busily shouting about mobiles and talking to 'scary mary', the new Phones 4 U marketing push has hit the internet: Are you popular?

Lovely. This won't be the first advertising this year from Phones 4 U that focuses around 'cool'. Mole of Marketing Magazine wasn't the happiest person when they issue a slightly unflattering poster of a scout master and gave them an interesting call of complaint.